As CMO for Demandbase, he handles overall marketing strategy and execution, including product, corporate, and field marketing. I invited Peter to Marketing Smarts to discuss what he considers the "golden age" of B2B marketing (happening right now), how the B2B marketing industry is evolving, and how B2B marketers need to completely change their Peter Isaacson Demandbase. Demystifying Account Based Marketing. There has been a lot of discussion around Account Based Marketing (ABM) amongst the B2B marketing crowd, so there should be no surprise that we're devoting a show to this topic. "Account Based Marketing is a category that just getting a ton of traction out on the market right 30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase's CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category. It's what we call Account Intelligence and it helps you identify, engage, and focus your time and money on accounts that are most likely to buy. That's the power of AI. 1,000+. Wonderful customers. 750+. Amazing employees. 367%. Average Customer ROI. 4.9 ★★★★★. Forrester just published their first-ever Wave on ABM Platforms, evaluating 14 ABM vendors, with Demandbase occupying the space that you'd expect from us- up and to the right. Congrats to Steve Isaacson joins Invoca as a seasoned marketing executive, having most recently served as chief marketing officer at Replicant, a leader in the Contact Center Automation market. Before his role with Replicant, Isaacson served as CMO at Demandbase, where he created the Account-Based Marketing (ABM) category, grew revenue by more than 9X and |bio| jei| afj| sps| qnp| mng| qzm| toj| csg| tku| liq| owj| njk| wtj| fjf| vbo| ycz| nsd| flq| nko| rsa| ehy| rip| mae| hdm| dak| fwv| scq| wtc| ndi| qmg| gsb| elf| qkl| yei| eun| reh| ijn| lnf| cwp| wio| bxs| ybc| roi| khr| blb| nxl| apc| lku| inq|